10 sourced quotes by Steve Jobs on science, technology & innovation, governance & administration, education & knowledge, truth & wisdom, work, excellence & success, with a use case for each in GS4, Essay and interviews.
To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something — chew it up, not just quickly swallow it. Most people don’t take the time to do that.
— Steve JobsInterviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing (February 1996)
Use itEssay on deep learning vs rote: true understanding demands passionate, patient engagement.
What a computer is to me is it's the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
— Steve JobsMemory and Imagination: New Pathways to the Library of Congress (1991); this has sometimes been paraphrased "Computers are like a bicycle fo
Use itEssay on technology empowering humans; computers as tools amplifying human capacity.
People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
— Steve JobsAs quoted in The Guts of a New Machine (30 November 2003)
Use itGS3 on design thinking in public services: function matters more than appearance.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
— Steve JobsAs quoted in Fortune (9 November 1998); also quoted in "TIME digital 50" in TIME digital archive (1999)
Use itGS3 on R&D: innovation depends on people and leadership, not just spending.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
— Steve Jobs"Jobs: Iconoclast and salesman" by Brian Williams, at MSNBC (25 May 2006)
Use itLife: after a success, move on to the next goal instead of resting on laurels.
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
— Steve JobsA comment he made in persuading John Sculley to become Apple's CEO, as quoted in Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and
Use itInterview: why choose civil services over a comfortable job — chance to change the world.